Creative fatigue shows in CTR days before your CPA doubles, while Ads Manager stays silent the whole way down. Fadar watches every ad, learns your account's baselines, and pings Slack the day a creative starts to fade. With the damage in euros, and a fix one tap away.
of ad spend is wasted on fatigued creative that should have been rotated days earlier.
CTR decay signals fatigue days before CPA moves. If you monitor CPA, you're always reacting late.
Meta notifies you about rejected ads and failed payments, never about gradual performance decay.
Fadar's morning brief replaces the 15-minute-per-account Ads Manager ritual.
Every creative fades on a curve. Fadar watches the pulse and calls it before the flatline.
CTR decay, frequency, reach saturation, blended and weighed against this account's own baseline.
CPA tells you after the money's gone. CTR decay tells you while you can still act.
15–30% of Meta ad spend goes to creatives that kept running after they died. Drag to your monthly spend.
Fadar sends judgment, not dashboards. Quiet accounts get a quiet message: permission to skip Ads Manager entirely. And when something fades, you hear about it in euros, ranked by what actually needs you.
Rules engines make you spend hours defining thresholds. Fadar learns each account's own baselines and blends three leading signals into one health score per ad.
OAuth in two clicks. Fadar can see your insights, never touch your campaigns. No write access, ever.
CTR decay, frequency velocity, and reach saturation, weighed against what's normal for your account, not generic thresholds. Retargeting exempt from frequency flags.
The alert carries the euro cost and an order button. Three fresh variations, briefed from your ad's winning elements, delivered in 72 hours.
Connect an ad account and Fadar replays its scoring across your last 90 days: which ads faded, the exact day it would have flagged each one, and the euros you'd have kept. Your data, your dead ads, a real number.
Every Monday, each client gets a plain-language creative health digest under your logo: what's working, what's being replaced, what it saved them. The report that used to take 3 hours to assemble now sends itself, and quietly proves you're on top of their account.
Worst ads first, across every client. No more dashboard blindness at account #7.
Read-only share links, scheduled sends, your logo. Fadar stays invisible.
Every replaced creative that beats its predecessor gets credited. Retention math your client can read.
$250–799/mo for beautiful reports about what already happened. Fatigue is a footnote. Nobody opens a dashboard at 8am.
Powerful, once you spend hours writing rules per account and tuning them forever. You are the detection logic.
€39/mo. One setting (Chill / Balanced / Paranoid). Learns your baselines, speaks in euros, and hands you fresh creative when an ad dies. The watching and the fixing.
No, by design. Fadar requests read-only access (ads_read). We can see performance data and nothing else. Pausing, budgets, and launches stay 100% in your hands.
Three leading indicators, weighted: CTR decay on a rolling 3-day window (45%), frequency velocity (30%), and reach saturation, meaning how much of your delivery is recycling the same audience (25%). All measured against your account's own learned baselines, not generic thresholds. Retargeting campaigns are exempt from frequency flags.
Max one alert per ad per state change, hard cap. Quiet accounts get one quiet line each morning. If Fadar ever feels noisy, drop the sensitivity to Chill. One tap.
Never. The scanner works fully on its own, and plenty of teams use the alerts and brief their in-house designers. The order button is there for the days you'd rather have 3 fresh variations show up in 72 hours.
Meta (Facebook + Instagram) at launch. Deep, not wide. TikTok is next on the roadmap.
The backtest is free and takes two minutes. Worst case, you learn your account is healthy. Best case, you stop a leak you didn't know you had.