Your best ad is dying right now. You'll find out $2,000 too late.
Creative fatigue shows in CTR days before your CPA doubles, while Ads Manager stays silent the whole way down. Fadar watches every ad, learns your account's baselines, and pings Slack, Telegram or Discord the day a creative starts to fade. With the damage in dollars, and a fix one tap away.
of ad spend is wasted on fatigued creative that should have been rotated days earlier.
CTR decay signals fatigue days before CPA moves. If you monitor CPA, you're always reacting late.
Meta notifies you about rejected ads and failed payments, never about gradual performance decay.
Fadar's morning brief replaces the 15-minute-per-account Ads Manager ritual.
Four signals. One judgment. Zero dashboards.
Fatigue has a heartbeat
Every creative fades on a curve. Fadar watches the pulse and calls it before the flatline.
From healthy to critical
CTR decay, frequency, reach saturation, blended and weighed against this account's own baseline.
The alert writes itself
9 days before the damage
CPA tells you after the money's gone. CTR decay tells you while you can still act.
What is fatigue costing you right now?
15–30% of Meta ad spend goes to creatives that kept running after they died. Drag to your monthly spend.
Most days, the whole update is one line.
Fadar sends judgment, not dashboards. Quiet accounts get a quiet message: permission to skip Ads Manager entirely. And when something fades, you hear about it in dollars, ranked by what actually needs you.
6 ads healthy across 3 accounts. Spend pacing normal. No fatigue signals, no rejections. We're watching.
CTR down 31% in 3 days, frequency 3.9. Burning ~$44/day if unchanged. 1 challenger queued, needs 2 more to rotate safely.
Order replacements · 72h →
Two connections. Zero rules to write.
Rules engines make you spend hours defining thresholds. Fadar learns each account's own baselines and blends three leading signals into one health score per ad.
Read-only Meta link
OAuth in two clicks. Fadar can see your insights, never touch your campaigns. No write access, ever.
Baselines, per account
CTR decay, frequency velocity, and reach saturation, weighed against what's normal for your account, not generic thresholds. Retargeting exempt from frequency flags.
Alert → order → live in 72h
The alert carries the dollar cost and an order button. Three fresh variations, briefed from your ad's winning elements, delivered in 72 hours.
Find out what fatigue already cost you.
Connect an ad account and Fadar replays its scoring across your last 90 days: which ads faded, the exact day it would have flagged each one, and the dollars you'd have kept. Your data, your dead ads, a real number.
Your clients see your brand, not ours.
Every Monday, each client gets a plain-language creative health digest under your logo: what's working, what's being replaced, what it saved them. The report that used to take 3 hours to assemble now sends itself, and quietly proves you're on top of their account.
15 accounts, one triage board
Worst ads first, across every client. No more dashboard blindness at account #7.
White-label digests
Read-only share links, scheduled sends, your logo. Fadar stays invisible.
Recovered $ counter
Every replaced creative that beats its predecessor gets credited. Retention math your client can read.
Built for the job the suites skip.
Creative analytics suites
Motion is the best creative reporting on the market, and if your job is proving creative performance in a deck, buy it. It also costs $250 to $799/mo, it reports on what already happened, and nobody opens a dashboard at 8am.
Fadar vs Motion →Rules engines
Revealbot does things Fadar never will, like pausing an ad the second a threshold trips. The catch: you write and tune every rule, per account, forever. You are the detection logic.
Fadar vs Revealbot →Fadar
One setting (Chill / Balanced / Paranoid). Learns your baselines, speaks in dollars, and hands you fresh creative when an ad dies. The watching and the fixing. Meta only, on purpose.
See all the options →We keep an honest rundown of every Meta ad fatigue tool, including the cases where a competitor is the better buy: best Meta ad fatigue tools in 2026.
Cheaper than one day of a fatigued ad.
- 5 ad accounts
- Daily brief + fade alerts to Slack, Telegram, Discord or email
- Full score anatomy & learned baselines
- Challenger pipeline tracking
- 90-day history
- 15 ad accounts
- White-label client digests
- Team seats & workspaces
- 48h priority creative turnaround
Fair questions.
Can Fadar change or pause my campaigns?
No, by design. Fadar requests read-only access (ads_read). We can see performance data and nothing else. Pausing, budgets, and launches stay 100% in your hands.
What signals go into the health score?
Three leading indicators, weighted: CTR decay on a rolling 3-day window (45%), frequency velocity (30%), and reach saturation, meaning how much of your delivery is recycling the same audience (25%). All measured against your account's own learned baselines, not generic thresholds. Retargeting campaigns are exempt from frequency flags.
Will it spam my Slack?
Max one alert per ad per state change, hard cap. Quiet accounts get one quiet line each morning. If Fadar ever feels noisy, drop the sensitivity to Chill. One tap. The same applies to Telegram, Discord and email, whichever channel you pick in Setup.
Do I have to buy the creative packs?
Never. The scanner works fully on its own, and plenty of teams use the alerts and brief their in-house designers. The order button is there for the days you'd rather have 3 fresh variations show up in 72 hours.
Which platforms does Fadar support?
Meta (Facebook and Instagram) at launch. Deep, not wide. TikTok is next on the roadmap.
Put your ads on the radar.
The backtest is free and takes two minutes. Worst case, you learn your account is healthy. Best case, you stop a leak you didn't know you had.
Run my free backtest