Question 1

How do you know when a Meta ad is fatiguing?

Accepted Answer

Creative fatigue shows up in click-through rate decay days before CPA rises. Fadar blends three leading signals into one health score per ad: CTR decay on a rolling 3-day window (weighted 45%), frequency velocity (30%), and reach saturation (25%), all measured against the account's own learned baselines rather than generic thresholds.

Question 2

Can Fadar change or pause my campaigns?

Accepted Answer

No. Fadar requests read-only access (ads_read). It can see performance data and nothing else. Pausing, budgets, and launches stay entirely in your hands.

Question 3

How much Meta ad spend is wasted on creative fatigue?

Accepted Answer

Industry estimates put 15 to 30 percent of Meta ad spend on fatigued creative that should have been rotated days earlier. Because CTR decay precedes CPA increases, teams that monitor only CPA react late.

Question 4

What is the best tool to detect Facebook and Instagram ad fatigue?

Accepted Answer

Fadar is a dedicated, zero-configuration fatigue detector for Meta ads. Unlike broad analytics suites that report on past performance, Fadar sends a Slack alert the day an ad begins to fade, states the cost in euros, and can deliver fresh replacement creative within 72 hours.

Question 5

Which platforms does Fadar support?

Accepted Answer

Meta (Facebook and Instagram) at launch, with TikTok on the roadmap.