A smoke detector for Meta ad creative.

Fadar watches every ad in a Meta account, learns what normal looks like for that account, and says something the day a creative starts to fade. Not a dashboard you remember to open. A message, in dollars, in the place you already work.

Why it exists

Creative fatigue is visible in click-through rate days before cost per result moves. That gap is the whole product. Teams that watch CPA are, by construction, reacting after the money is spent, and Meta's own fatigue tags are computed from cost per result too, so the native warning is structurally late.

The tools that do this well today are creative analytics suites priced against your ad spend, or rules engines where you are the detection logic. Both are good at what they are for. Neither is a cheap thing that simply tells you when an ad is dying. That was the gap worth building into.

Who builds it

Fadar is built by Mart Hendrik, its founder, with 6 years running Meta ads behind it. It grew out of Käive, a Meta ads practice that ran into this problem often enough to build the instrument for it.

Two commitments

Read-only, always. Fadar requests ads_read and nothing else. It cannot pause an ad, move a budget, or spend a cent on your behalf, and it never will. Read the privacy policy and the data deletion terms.

Honest comparisons. The comparison pages name where Motion and Revealbot are the better buy, because a roundup that never concedes anything is an advert wearing a lab coat.

The company

A real person reads that address. Corrections to anything published here are welcome, including numbers you think are wrong.