Mart Hendrik

I have been buying Meta ads for six years. The pattern that made me build Fadar shows up on every account eventually: a creative starts dying days before the cost per result admits anything is wrong. CTR slides first, frequency climbs, reach stops widening, and the metric most people watch stays flat until the money is already gone.

Ads Manager will eventually tell you, in its own way. Its Creative Limited and Creative Fatigue tags are computed from cost per result, which is the last signal to move, and they only appear on single-creative ad sets. That is a warning that arrives after the decision it was supposed to inform.

So the field notes here are written from inside ad accounts rather than from a keyword list. Where a number appears, it came from somewhere real. Where a competitor does something better than Fadar, the comparison pages say so, because a roundup that never concedes anything is an advert wearing a lab coat.

Field notes by Mart